ATHLETIC KING S.A.U. is the distributor of the legendary DIADORA since 2014 in Spain Portugal and Andorra.

DIADORA is an Italian company of sporting goods that dates back to 1948 and currently operates in more than 68 countries worldwide.

DIADORA has been together with the most important athletes such as the european marathon champion Daniele Meucci and recognized professionals from tennis and football (such as Italian soccer team) and Formula 1 racers.

In the last years DIADORA has launched new collection for the fashion channel becoming the brand in a referent in the most recognized boutiques of the italian market.

Under ATHLETIC KING S.A.U. the brand operates in specialized sports stores such as Bikila, Futbolmanía and El Corte Inglés. Additionally DIADORA fashion line is available in the most important boutiques of Spain.